Q&As

NEW LISTS Chief Financial Officers This 32,840-name file is derived from multiple sources, including government registrations, trade and business groups,

Another humdrum night? Maybe it’s time to go out and hear some live jazz in a garden conservatory setting. But where? How about the hospital? It wouldn’t

Robert Fulghum was right: Life’s essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary

Vendors, take note: Direct marketers will spend an average of nearly $250,000 for database upgrades this year. And they’re confident these expenditures

THE POSTAL INDUSTRY IS UNDER attack, and it’s time people in our business took it seriously. Too many who make their living from the mail are turning

The folks at Northwestern University’s Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they’ve

AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake

Any DMer knows response management is critical to a campaign’s success. But in e-mail marketing, overseeing messages from those who don’t buy is just

If AOL wants legitimate marketers to avoid contacting its subscribers, the plan is starting to work. E-mailers are preparing for a serious drop in performance

DIRECT TALKED recently with consultant Kurt Medina, who specializes in the 50-plus market. He shared his thoughts about targeting boomers and seniors.