Q&As

The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.

Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000.

Vendors, take note: Marketers will spend an average of nearly $250,000 for database upgrades this year. And they are confident these expenditures will pay out.

I ABSOLUTELY, POSITIVELY, AND UNEQUIVOCALLY BELIEVE IN information optimizing. Information optimizing is making the most of any benefits whatever you’re

As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

WHY WOULD A RESPECTED AUTHORITY RECOMMEND investing in two similar companies toughing it out in a seriously competitive field? Recently, thanks to my

NEW LISTS Chief Financial Officers This 32,840-name file is derived from multiple sources, including government registrations, trade and business groups,

June 16, 2006 HORMEL FOODS CORP., the maker of Spam, agreed to a lawsuit settlement that would allow NetBop Technologies, a small Welsh technology firm,

Another humdrum night? Maybe it’s time to go out and hear some live jazz in a garden conservatory setting. But where? How about the hospital? It wouldn’t

Robert Fulghum was right: Life’s essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary