Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000.
Consumers can enter Coldstone’s Shake it Up contest in which participants must show off their hottest dance moves in a one-minute video. Seven regional finalists will fly to New York City to compete for $15,000 and free ice cream shakes and smoothies for life. Entry details are available at Coldstonecreamery.com/shakeitup. The contest runs through July 23. Online materials and in-store signage support.
The contest dovetails off Coldstone’s new line of ice cream shakes and smoothies, which rolls out today in more than 1,300 Coldstone Creamery stores in the U.S., Puerto Rico, Guam and Japan. In all, Coldstone will launch nine shake flavors and eight smoothie recipes—the first time the Scottsdale, AZ-based ice cream chain has introduced smoothies and shakes on its menu. The launch comes as part of Coldstone’s celebration of National Ice Cream month.
Coldstone Creamery’s new shake line includes the Cake ‘n Shake, made with the cake batter ice cream, milk and yellow cake pieces, and the PB&C, which consists of chocolate ice cream, milk and peanut butter. Its new smoothie line features Man-Go Bananas, made with yogurt or soymilk, sorbet, mango puree and banana, and Berry Lemony, which includes sorbet, raspberries, strawberries and lemon. To give their drink an extra kick, customers can add a free supplement to any smoothie.
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