Q&As
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Agencies
Volvo Drives Pirates Promo to Dealerships
Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney’s summer blockbuster Pirates of the Caribbean: Dead Man’s Chest.
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Agencies
New Nestlé Water for Kids Hits the Road
A new water brand is aimed at kids at a time when sugary drinks are under attack by parents, as well as politicians. Nestlé Waters North America is offering the new Aquapod water under its six regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead.
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Agencies
Ben & Jerry’s Pushes Sampling Via Cause Campaign
Ben & Jerry’s is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children.
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Agencies
Loose Cannon: An End to Political Telemarketing? Was That Airborne Swine?
Score one for Representative John T. Doolittle, a Republican who represents the fourth district of California. His bill, H.R. 5325, seeks to add political telemarketing calls to the list of solicitations consumers may opt out of receiving. Despite the fact that I usually follow a different political star than Rep. Doolittle, I
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Agencies
‘Scene’ Tour Launches Back-to-School Season
An annual mall tour targeting teens kicked off this weekend with sponsors CosmoGIRL!, Mountain Dew, Sprint, AmEx and Tweety Bird.
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Agencies
The Electric Fan: Get Plugged In with Sampling at Sporting Events
Sports fans are some of the most passionate and intensely loyal people on the planet—more so, I think, than the ordinary consumer—and definitely a demographic worth targeting.
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Agencies
Bartenders Mix Seagram’s New Cooler to Win a Trip to Tahiti
Seagram’s is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram’s Coolers Escapes line, Tahitian Sunset.
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Agencies
Baby Ruth Plays Ball with MLB
Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball.
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Agencies
McDonald’s Unlocks Pirates Booty for Happy Meals
McDonald’s has mapped out a summer of premium treasure tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest, with Happy Meal toys inspired by the film.
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Agencies
News Briefs
THE BALTIMORE AREA CONVENTION AND VISITORS ASSOCIATION: is touring three mid-Atlantic markets to…XM SATELLITE RADIO: has realigned its marketing operations with…CRACKER BARREL: parent company CBRL Group announced the…