Q&As

A two-month SMA-based advertising campaign in Italy resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome.

For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine.

Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program.

Sara Lee has named Arc Worldwide, Chicago, its agency of record for Sara Lee Food & Beverage promotions and co-marketing, after a four-month review. Arc will handle all brands, with work focused on Ball Park, Hillshire Farm, Jimmy Dean and Senseo brands as well as flagship Sara Lee.

Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival.

To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes.

State Farm is activating its sponsorship of this summer’s American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers.

Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney’s summer blockbuster Pirates of the Caribbean: Dead Man’s Chest.

A new water brand is aimed at kids at a time when sugary drinks are under attack by parents, as well as politicians. Nestlé Waters North America is offering the new Aquapod water under its six regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead.

Ben & Jerry’s is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children.