Q&As
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Agencies
Where’s the Beef?
Carnivores like a good Web site just as much as the next herbivore. So, this month we decided to cut into a few of the numerous steakhouse pages on the Internet menu.
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Agencies
Gift Cards Take on New Appeal—Celebrities
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities.
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Agencies
Hilton, Discovery Team For Kids’ Summer Premiums
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies.
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Agencies
Macy’s Converts Field’s Shoppers, Stars in TV Series
Marshall Field’s shoppers may be losing their stores, but they won’t lose their frequent-shopper perks.
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Agencies
Disney Brings ‘Magic’ to Kroger Stores
Disney characters are adding a little magic to grocery store shelves under a new deal to launch a line of branded products at Kroger stores.
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Agencies
Toyota Promotes Yaris Via Tour, Video Game Ads
Toyota Motor Sales USA is reaching consumers through events and video games as part of a new marketing effort to boost its latest subcompact vehicle, the 2007 Yaris.
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Agencies
Hotels.com Dangles Incentives to Drive Business
Hotels.com is out with a host of incentives to entice travelers to book hotel rooms through its services.
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Agencies
Swiss Army Promotes Moore to VP-Corporate Market Sales
Swiss Army Brands, Inc. has named Shelly Moore VP-corporate market sales.
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Agencies
You Can’t Be Full Yet
Taco Bell, Burger King and Applebee’s are the most popular concepts with the country’s 200 largest multi-unit franchisees, according to rankings released by the Restaurant Finance Monitor.
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Agencies
‘Coupon Mom’ Partners With Boodle Site
Online coupon site Boodle.com has partnered with The Coupon Mom, Stephanie Nelson to share her secrets to saving at the grocery store.