Q&As

When it comes to putting serious content into e-mail, business-to-business marketers lead the way. Two thirds of them use e-mail for education, compared with less than half for consumer marketers, according to a summer snapshot survey from Direct magazine.

The right number of articles for a newsletter is however many it takes to do the job. And the job is reaching your target audience, getting your message across, and persuading your readers to take whatever action it is that you want them to take.

Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.

Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.

The idea behind RedRoller.com originated two and a half years ago when Bill Van Wyck couldn’t believe it would cost him $90 to ship a box of business cards to Australia. Surely, he could get a better deal.

What started out as genetic engineering research on replacing skin has turned into an online business selling skin rejuvenation cosmetics.

When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.

The Small Business Administration has launched podcasts for small business owners. The podcasts will feature information and advice for new and established entrepreneurs on all aspects of starting, expanding and financing a small business, as well as business protection.

More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits.

Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.