Q&As

Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans.

Lucasfilm Ltd. is giving Star Wars fans a chance to experience part of the big screen action through a multi-city tour designed to connect consumers with their favorite characters.

HUMMER: has rolled into McDonald’s with a promotion that runs through August where young customers will receive one of eight miniature HUMMER vehicles with the purchase of a Happy Meal or Mighty Kids Meal. The HUMMER brand is a division of GM. YAHOO …

Sears is giving its Craftsman brand a 360-degree spin from racetrack to store, with a mobile-marketing tour, gift card giveaways and a multi-track loyalty club.

Banks that issue Simon Property Group’s gift cards can keep charging dormancy fees on the cards, following a court ruling earlier this month.

American Express is reworking its membership rewards program over the coming months, eliminating its double points for everyday purchases rewards among other changes.

Event ticket seller TicketsNow has rolled out its first-ever loyalty program, which gives frequent customers additional benefits ranging from free shipping to concierge services.

Cranium is extending its reach into grocery store aisles under two new deals with Skippy Peanut Butter and Minute Maid to tout its new Giggle Gear toy line.

Scion’s gone wild in its latest campaign, targeting prime consumers of its slick vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts into high gear in September and includes wild postings and wallscapes, postcards, a micro-site …

Rewards program members were more likely to spend a greater amount of money in the past six months across 11 retail categories, including home improvement, electronics, grocery and book stores, according to a recent study conducted by Maritz Research, a market research firm.