Q&As

Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company’s history and view its new products.

Neiman Marcus Group is getting ready to go slumming. The luxury merchant is planning to open a standalone closeout Web site to liquidate past-season and end-of-season clearance merchandise more efficiently, the company said in documents filed recently with the Securities and Exchange Commission.

Williams-Sonoma Inc. reported net earnings of $35.6 million for the second quarter, up 15.4% over $30.8 million for the same quarter during the prior year.

Ever heard the one about the guy who wanted a relationship but ended up destroying each opportunity before it even started?

Too often, marketers think of search engine marketing as a one-way street, believing that merchandising and overall marketing strategy should direct search efforts…period.

Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker’s Mini Takes the States rally, which shifted into first gear on Monday.

It’s hot out there and Starbucks plans to cool off a few regulars—and entice a few new customers—with free iced coffee.

Your company has identified the difference between operational and analytic CRM. And you’ve gone ahead and oriented your customer management efforts toward an analytic bent. So why isn’t the return on investment skyrocketing?

Measuring return on investment for customer acquisition is a fairly clear-cut proposition. Most businesses have a reasonably good idea what kind of revenue a new customer will generate in a year, and they know how much profit that revenue will create.