Q&As

Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men’s Singles Championship to serve up promos right down the baseline of the tennis event.

The Los Angeles Times is taking a step back in time—nearly 60 years—to help promote Universal Pictures’ upcoming film The Black Dahlia.

The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network’s college football show College GameDay.

Tilly

Play-Doh is sending kids to the barber’s chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new “do.”

Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice.

Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement?

I sure hope so, for I’m feeling a revolutionary itch, and I need to scratch it.

A while back, I detailed how my former bank had, through some really awful customer service, pushed me into the rather comfortable arms of one of its competitors (previous article). Readers responded not only with similar tales from their own banks, but added stories about cable companies and other lack-of-service providers.

General Mills is gearing up for Yoplait’s iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.

MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show’s return to New York City after a two-year hiatus.

Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company’s history and view its new products.