Q&As

Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement?

I sure hope so, for I’m feeling a revolutionary itch, and I need to scratch it.

A while back, I detailed how my former bank had, through some really awful customer service, pushed me into the rather comfortable arms of one of its competitors (previous article). Readers responded not only with similar tales from their own banks, but added stories about cable companies and other lack-of-service providers.

General Mills is gearing up for Yoplait’s iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.

MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show’s return to New York City after a two-year hiatus.

Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company’s history and view its new products.

Neiman Marcus Group is getting ready to go slumming. The luxury merchant is planning to open a standalone closeout Web site to liquidate past-season and end-of-season clearance merchandise more efficiently, the company said in documents filed recently with the Securities and Exchange Commission.

Williams-Sonoma Inc. reported net earnings of $35.6 million for the second quarter, up 15.4% over $30.8 million for the same quarter during the prior year.

Ever heard the one about the guy who wanted a relationship but ended up destroying each opportunity before it even started?

Too often, marketers think of search engine marketing as a one-way street, believing that merchandising and overall marketing strategy should direct search efforts…period.

Tom Cruise’s erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.

More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker’s Mini Takes the States rally, which shifted into first gear on Monday.