Q&As

A new subscriber “opts in” to receive your newsletter. Great! So you respond with a simple “Thank You” — right?
Not exactly. The right welcome message can—and should—do a whole lot more.

For many teens and pre-teens, school supplies are a way to express themselves. And back-to-school can be a time to show the world that their personal style has evolved over the summer.

The blogosphere is getting to be quite a crowded spot. At press time, Nielsen BuzzMetrics BlogPulse had identified about 32.9 million blogs on the global Internet and counted about 850,000 new posts in the course of a single day. But it’s not just bloggers who’ve taken up RSS, the Really Simple Syndication platform that lets users subscribe to have content delivered to their browsers automatically as it’s posted.

To a kid who likes to read, one of the most exciting days of the month at school is when the Scholastic Book Club fliers are distributed. CM Plus recently chatted with Judy Newman, president of Scholastic Book Clubs and Scholastic At Home about how the Internet is helping the book club model evolve, why the company welcomes competition and the ongoing allure of the club format.

Let’s see how good you are. What is the most important element in an e-mail newsletter (other than the content)? Guess again if you said the subject line. Equally crucial is the teaser copy in the newsletter itself.

It’s been a very long time since September meant back-to-school for me personally. And my children are still too young for Labor Day to mean the end of playtime.

When it comes to pitching “return to school” merchandise, marketers have overlooked an elementary lesson: Know Your Market.

When you were a kid, did you ever wonder where your teacher got all those cool workbooks? Or that nifty dry erase board? No? Me neither.

Cartoon Network and several child advocacy groups – including the National Parent Teacher Association, the National Education Association, Hands on Network and the National Association for Sport & Physical Education – are partnering to sponsor National Recess Week, Sept. 18-22. The goal is to help kids, parents and teachers enhance and/or save recess in their schools.

Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good.