Q&As

Far more than simple “freebies,” you know that samples can be an

Today we meet Amy Benicewicz, who works from her home office in New Fairfield, CT, for Media Source Solutions Inc. as vice president of list brokerage, insert media and database licensing.

One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes.

Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.

Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest.

It’s not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that’s been previously owned by a NASCAR star.

Cartoon Network has named Peter Dougherty as senior VP-branding, effective in early August.

A new subscriber “opts in” to receive your newsletter. Great! So you respond with a simple “Thank You” — right?
Not exactly. The right welcome message can—and should—do a whole lot more.

For many teens and pre-teens, school supplies are a way to express themselves. And back-to-school can be a time to show the world that their personal style has evolved over the summer.