Q&As
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Agencies
Alltel Promo Gives Students Own Game Day
Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.
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Agencies
Kraft Touts Baskin-Robbins with Kids’ Contest
Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.
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Agencies
Carlson Marketing Hires VP-Interactive Marketing
Carlson Marketing has named Doug Rozen as VP-interactive marketing.
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Agencies
Sony Sponsors Video Podcasts for CNN
In a rare move, Sony Pictures is sponsoring CNN video podcasts, becoming one of the first studios to sponsor the content.
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Agencies
Absolutely Pitiful E-Commerce Shopping Cart Abandonment Stats…and Four Ways to Improve Yours
I was completely unprepared to hear the horrible truth. We’ve interviewed dozens of top e-commerce marketers over the years for MarketingSherpa case studies, and when we asked them, ‘What’s your cart abandonment rate?”
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Agencies
Web Works Wonders for Hair-Care Firm
Dr. Miracle’s is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be
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Agencies
Many Questions, Few Answers
INQUIRING MINDS WANT TO know: Will R2006 be the last rate case mailers have to deal with under the present postal ratemaking system? Will we see an end
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Agencies
Inventive Incentives
Last month, the Coca-Cola Co. topped 2.5 million registered users for its My Coke Rewards loyalty program, largely by dangling incentives such as cruises
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Agencies
We’re No. 1
IT’S A GREAT TIME TO BE A DIRECT MARKETER. Every survey points to the fact that marketing executives want performance-measurement tools. The leading buzzword