Q&As

Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly

A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting

If there’s one thing direct marketers know, it’s that you can’t take anything on faith. But they tend to forget that when marketing to the religious.

The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector

A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your

Business-to-business e-mail recipients say they prefer to get these messages on Mondays and Tuesdays, according to a study by e-mail marketing services

A different kind of company, a different kind of car was Saturn’s original advertising slogan. A lot has been written about Saturn, which was one of the

WE TEND TO REPEAT DOGMA BECAUSE IT’S THE easiest and in the absence of education most defendable argument we can mount. So when somebody asks us what

HERE’S A PERSONALITY TEST for search engine marketers: When it comes to fraud in pay-per-click advertising, which of the following statements do you most

CHRISTMAS MAY SEEM FAR off, but online direct marketers already are anticipating the season. They hope to pull in 20% of their 2006 revenue during the