Q&As
-
Agencies
Turning the Wheel
Have you looked around your neighborhood lately? Especially if you’re in the suburbs, chances are you see a lot of folks driving SUVs. Families with several
-
Agencies
Where’s the Beef?
SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house
-
Agencies
Be Blogged or Be Gone
Catalogers, have you blogged yourselves yet? A recent Non Sequitur comic strip pictured a supposedly typical pick-up scene at a bar, showing a women instantly
-
Agencies
On the Phone or Away From Your Desk? Don’t Tell Us About It
A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting
-
Agencies
Faith and Metrics
If there’s one thing direct marketers know, it’s that you can’t take anything on faith. But they tend to forget that when marketing to the religious.
-
Agencies
ONLINE SNAPSHOT
The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector
-
Agencies
Gen Y Phones It In
A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your
-
Agencies
Eckler’s Tunes Up Search
A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler’s boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough
-
Agencies
The Saturn Story
A different kind of company, a different kind of car was Saturn’s original advertising slogan. A lot has been written about Saturn, which was one of the
-
Agencies
The First Syllable of Dogma
WE TEND TO REPEAT DOGMA BECAUSE IT’S THE easiest and in the absence of education most defendable argument we can mount. So when somebody asks us what