Q&As

Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis.

Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw’s.

Kohl’s and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL.

At this very moment, consumers are holding on to a 2007 Chevrolet Monte Carlo at the State Fair of Texas in an endurance competition that tests consumers to see who can hold on to the car the longest to win it.

As the current Congress prepares to adjourn for the year, some mailing industry groups were holding out hope of a last-minute passage of a postal reform bill.

Six men have been charged with participation in an Internet phishing scam that used e-mail and phony Internet greeting cards to steal credit card numbers, bank account numbers and other personal information from AOL users, the U.S. Department of Justice announced last week.

Best Buy’s recent announcement to drop its $9.99 loyalty program membership fee, one of the worst-kept secrets in the industry for the past six months, is a timely example of a key element of loyalty program management:

Broadly defined, customer capacity is the total amount of a category that a customer consumes. In both business-to-business and business-to-consumer it includes how much a customer buys from us and from our competitors

During the past two years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98 million private records, according to The Privacy Rights Clearinghouse.

Direct marketers, the means to data security are in your sales files. I propose a new system that will bring direct response marketing front-and-center to the national information security discourse

Buena Vista Television is hyping up its TV show According to Jim with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win $25,000.