Q&As

Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.

Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base.

Sesame Street characters are going organic under a new deal with Earth’s Best to put some of the show’s favorite characters on organic frozen food and baby food products.

Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of “softness.”

Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC’s Sunday Night Football and its sponsorship of the program’s halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country.

A well-known choral festival is taking a mighty big risk with a new prospecting program: If its current customers raise their voices in protest, the result could shatter glass.

In 2007, the choral group will add a third venue, Vancouver, British Columbia, to the two in which it currently hosts weeklong training-and-performance retreats. The group

Problem Solvers’ New Look The Fall 2006 catalog from practical home goods marketer Problem Solvers sports a redesigned logo and look, and returns to a vertical, more or less standard-sized mail piece that’s closer in size to the one it launched with …

The U.S. Postal Service is already drawing criticism on its proposed new mailing standards from mailer groups, particularly on the issues of automatable flats.

Banta Corp. plans to sell its Danbury, CT direct marketing print plant and close several other facilities.

Lands’ End founder Gary C. Comer died on Oct. 4 at his home in Chicago.