Q&As

Businesscoach.com is spending about $4,000 per month on search engine marketing and pay per click advertising on Google and Yahoo, as well as direct response space ads in local area publications in hopes of expanding business.

Husband and wife team Tony Secolo and Kelly Coller operate Office, a hip store in Portland, OR that sells an eclectic mix of office products and art supplies. The couple has branched out, sponsoring an art gallery and an event space. Now, they’re moving beyond their local area, into cyberspace with officepdx.com

The marketer with a good mailing list, offer and copy — and who pays careful attention to how his letter looks — will have better results than the person who focuses solely on content, with no regard to how it’s presented.

Small to mid-sized companies say they prefer to buy communications services from a single provider. However, many find the higher costs and lack of bundled services gives them few options but to go with multiple vendors.

In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour.

Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.

GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.

Cingular Wireless filed three lawsuits geared at stopping telemarketers from calling its mobile phone customers, according to a statement from the carrier.

Performance-based marketing-services firm Think Partnership yesterday formally announced a piece of technology that enables online merchants to automatically send e-mail offers to people who have abandoned shopping carts on their sites.

Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization’s Latino outreach initiative via a contest that lets kids make their own animated cartoons.