Q&As

I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray

WHILE YOU’RE RELAXING on your upcoming vacation to San Francisco for DMA06 (yes, I laughed maniacally when I typed the word we’ll be in a constant flurry

NEW LISTS Stamats Business Media E-mail Several e-mail lists have been released by Stamats Business Media. Buildings magazine has the largest count with

The U.S. Postal Service’s proposal to change flats into parcels will drive BMG-Columbia House away from the mail channel, vice president Clifton B. Knight Jr. said in a letter USPS chief operating officer Pat Donohoe.

Mail order sales in the Czech Republic have been growing, mainly owing to e-shopping, said Tomas Hajek, secretary of the country’s Direct Marketing and Mail Order Sales Association ADMAZ, according to the Prague Post.

Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.

To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.

Marketers will spend some $236 billion in the U.S. on print, radio, online and broadcast advertising this year, fueling consumers’ sensory overload when it comes to marketing messages.

Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.