Q&As

You want fries with that? Ah, the classic cross sell: offering customers something that complements perfectly what they’ve already expressed an interest

E-MAILBOX PROVIDERS blocked 19.2% of all permission-based commercial e-mail during the first half of 2006, according to a study by e-mail delivery firm Return Path.

This average is a slight improvement over the 21% reported in the second half last year, the firm noted.

E-MAIL PHISHERS ARE honing their skills in ways that indicate at least some of them think like the best direct marketers, says James Christiansen, Experian’s

A NEW SUBSCRIBER OPTS IN to receive your newsletter. Great! So you respond with a simple thank-you, right? Not exactly. The right welcome message can

THERE’S AN OLD SAYING THAT IT’S LONELY AT the top. If that’s true, our agency leaders should look around. They’re in good company this issue. Direct talked

There are worse places to be than San Francisco in October. So stop worrying, and relax on the flight by reading this issue of Direct. We hope you’ll

The U.S. Postal Service’s proposal to change flats into parcels will drive BMG-Columbia House away from the mail channel, vice president Clifton B. Knight Jr. said in a letter USPS chief operating officer Pat Donohoe.

Mail order sales in the Czech Republic have been growing, mainly owing to e-shopping, said Tomas Hajek, secretary of the country’s Direct Marketing and Mail Order Sales Association ADMAZ, according to the Prague Post.

Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.