Q&As

The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites

ARE YOU ACTING JUST LIKE most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough? I’m not

WHAT MAKES YOU tick? That’s a question that drives Laura Lang, president of Boston-based Digitas. My MBA from Wharton was in finance, but as I looked

DMers have to forget about the traditional approach and analyze the sales cycle with metrics and statistics to better understand their market. These same

MY FIRST IN DIRECT MARKETING (THOUGH there was no such name for DM then) was hand-creating individual fliers to stuff into neighbors’ mailboxes. The terrific

Epsilon Inc. fired a highly visible executive last month and shook up its corporate structure. Al DiGuido, CEO of Epsilon Interactive, was ousted. And

In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog

Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly

TODAY MORE THAN EVER, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: What’s in it for me? Personalization

THIS PAST SUMMER McMurry, a midsize marketing agency in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered