Q&As

A funny thing happened on the way to the confectionary: Sweets manufacturer Mars Inc. launched an ad campaign and forgot to sell the candy.

If Kit Kats and Hershey Bar’s aren’t posh enough for your ghosts and goblins, you might want to try going a little more upscale for spooky sweets.

Candy and gum ranked third among food categories in sales in 2005, according to the National Confectioners Association.

A new online comparison shopping site for the home improvement industry is hoping it can tap into the $700 billion home improvement market.

Sheila Schectman wants to bring Giftcorp, her 24-year-old corporate gift-giving business, online to the consumer market. To do that, she’s launched http://www.giftcorp.com.

Think about the last few negative political ads you’ve seen and see how they use emotion to reach their prospects. I’ve noticed that direct mail is rarely used for negative campaigning.

Pennsylvania’s small businesses could receive tax credits for the cost of providing health-care benefits to employees under an amendment sent to the state Senate earlier this month.

Amazon.com’s net income fell from $30 million in third-quarter 2005 to $19 million during the quarter just ended. The Seattle-based online retailer attributed the drop partly to increased investment in technology

ChoicePoint Inc., the data firm that rose to prominence after it sold consumer information to scam artists, reported a third quarter loss of $72.2 million on revenue of $246.7 million.

The Direct Marketing Association (DMA) had made several changes to its Mail Preference Service (MPS).