Q&As

Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.

Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.

(Direct) Today more than ever, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: “What’s in it for me?”

(Direct) Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicate contextual ads

In advance of Halloween, The Fright Catalog’s latest publication used a sweepstakes to generate traffic to its Web site, which features all things spooky and spectacular. Oriental Trading Company observed Samhein by putting out a business-focused catalog that encouraged employees to fully indulge in the season. And McCall’s Quilting magazine sent out a 4″ x 9

A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year’s Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA.

When the Miami Heat hits their home court next week in the official season opener against the Chicago Bulls, the Bahamas Ministry of Tourism will be there.

American Airlines is launching a host of regional promotions plugging its international service from Chicago’s O’Hare International Airport, dangling chances to win free airfare to anywhere in the world.

Valassis reported third quarter net earnings of $6.6 million, plummeting 68.9% from one year ago due largely to charges related to its failed merger agreement with rival direct mailer Advo and fierce price competition.

Don