Q&As

Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.

The Promotional Products Association International has named the winners of the 2007 PPAI Web Award.

DENNY’S: has joined forces with the…CARDWAYS.COM: an online customized gift card and greeting card destination, has…NEXT, INC.: a sportswear and promotional products company, has…

A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project

Australia

Spamhaus’ newly acquired lawyer goes before the judge today in an attempt to get the lawsuit by e-mail marketer e360 Insight and the resulting $11 million default judgment against the anti-spam blacklisting group dismissed.

Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.

Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.

(Direct) Today more than ever, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: “What’s in it for me?”