Q&As

Are Utah’s government officials evil or just stupid? That question comes to mind every time the state’s so-called child-protection do-not e-mail registry

THE MCMURRY MATTER Isn’t there a saying in the publicity industry, It doesn’t matter what you write, just make sure you spell my name right? Well, if

LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost

INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They’re mostly recession-proof and very

IT’S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can

We’re content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying

Business-to-business and business-to-consumer e-mail campaigns require vastly different creative tactics to drive the highest response, according to a report by e-mail service provider Silverpop.

IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids’ e-mail addresses on its so-called child-protection do-not-e-mail list

Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both

An upsetting self-revelation: I’ve outlived a surprising number of direct marketers who have been my contemporaries. I shouldn’t have been surprised,