Q&As
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Hacienda Home Catalog Celebrates the American Southwest A recent Hacienda Home catalog touts itself with “Western Style… Grown Up.” A tooled leather armchair ($1,898) and a message to shoppers declaring Hacienda Home’s dedication to “bringing the …
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Agencies
SEC Settles With Ex-Spiegel Officers and Directors
Seven former officers and directors of former bankrupt cataloger Spiegel Inc. have settled financial impropriety charges with the Securities and Exchange Commission.
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Agencies
Smaller Q3 Loss, Projected Q4 Profit for LookSmart
Online ad network, tech provider and search portal LookSmart reported that an increase in pay-per-click revenue on its network led to a smaller loss in third-quarter 2006 compared to last year.
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Agencies
Prism Business Media to Buy Publisher Penton
Prism Business Media Holdings, the B-to-B media company whose portfolio includes Direct and Multichannel Merchant magazines, announced it has agreed to buy the stock of Penton Media for $194.2 million.
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Agencies
Q3 Profits Up 44% at aQuantive
Online ad firm aQuantive reported a 44% year-over-year increase in profits for third-quarter 2006.
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Agencies
Catalog, Online Sales Grow 21% in JoS. A. Bank Q3
JoS. A. Bank Clothiers reported that total sales grew 13.2% in third-quarter 2006 to $119.5 million from $105.6 million in the same quarter last year.
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Agencies
Dodge Targets Men, Women Too in Nitro Campaign
A Dodge marketing campaign launched yesterday to promote the Nitro mid-size SUV is geared toward reaching men, but eyes potential women drivers too.
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Agencies
New Balance Runs with Multi-Million Sesame Street Sponsorship
New Balances Athletic Shoe, Inc. is kicking off a multi-million dollar partnership with Sesame Workshop, the nonprofit education arm behind the Sesame Street series, to sponsor the show and other initiatives.
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Agencies
Loose Cannon: The Selling of the Election 2006
Reader Al Stanton recently sent in a request for an election-season direct-marketing-and-politics contest. Stanton suggested having folks submit either the most fitting theme song for Congress, or the best tagline to spur voting. (For the song he nominated Cher’s “Gypsies, Tramps and Thieves,” and for the tagline he offered “Get service back in Congress: Make IN-cumbents OUT-cumbents.”)
I hear you, brother Al, and I salute both of your efforts. To give the contest even more of a DM-centric feel, I invite readers to submit
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Agencies
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.