Q&As

In a world cluttered with ad messages, video games are becoming a sought after medium for marketers.

Sanibel Passage condominium development in Fort Myers, FL has chosen Noise Inc. as its agency of record.

Campbell Soup Co. has become a sponsor of the American Heart Association’s Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that’s now entering its third year.

This holiday, Visa is introducing Scrooge to its “Chief Shopping Officer” as it gears up to give away a $1 million to 10 of its card holders.

Hardee’s is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles.

The Federal Trade Commission has levied a $50,717 civil penalty on Yesmail Inc. as part of settlement involving a Can Spam e-mail list regulatory complaint.

Overstock.com Inc. has reported its first quarterly revenue decrease in the third quarter. The online merchandise liquidation firm added that its early fourth quarter revenues are lagging behind the fourth quarter of 2005.

President Bush intends to nominate Dan Gregory Blair as chairman of the Postal Rate Commission and upon confirmation designate him as chairman.

Efficient Frontier Inc., a Mountain View, CA-based search marketing technology firm, has formed a strategic alliance with Vixia Inc., an e-mail marketing subsidiary of the Japanese conglomerate Mitsui & Co.

Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.