Q&As

Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.

Swiss Colony has launched a catalog for its new brand, Durdy Looks. The mailing is designed to mimic the feel of a high-fashion magazine, with a black and white cover, and edgy photography. Sales efforts are woven into the copy, and offer pre-approved credit. Meanwhile, the World Jewish Congress has mailed out a cardboard box package with a window that touts a pen freemium , which ties in with the 1 million signatures the organization is attempting to collects for a letter to the United National condemning anti-Semitism. And Office Depot is exploring using a mini-catalog as an insert. The 5″ x 4″ booklet features a variety of office supplies, and is laden with discount opportunities.

A Google quarterly filing with the Securities and Exchange Commission has revealed that the company is fighting a copyright infringement claim against its Google Video service, along with suits against some of its other online products

Car and Driver magazine is looking for readers. And to build some interest in its 2007 10Best Cars listing, the magazine is giving two readers the chance to drive away in one of the cars on the list.

Give up.

The direct marketing industry will be saddled with the term “junk mail” until either mail, or DM itself, no longer exists. If someday the standard package with lift letter, buckslip and reply card is found to be a panacea for the world’s immunological ills, the headline will still be “Junk Mail Cures Spattergroit, Other Diseases”.

We’ve all participated in enough loyalty and incentive programs to know a generic reward when we see one. Anemic discounts or cash-back offers; gift certificates from the usual suspects; toasters, trinkets, and trash providing scant instant gratification,

A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.

MyCoke Rewards has extended the expiration date for the program due to its overwhelming popularity.

Today we meet Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc.

The average businessperson receives more than 2,000 mail solicitations a year, and a good chunk of that is either addressed to a former employee or irrelevant, according to a new study.