Q&As
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Agencies
DM Sales Lead Staples’ Third-Quarter Growth
Staples Inc. generated $4.76 billion in sales during third-quarter 2006, up from $4.25 billion in third quarter 2005.
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Agencies
Adrienne Shelly Foundation Established
The Adrienne Shelly Foundation, a non-profit dedicated to the memory of writer/director/actress Adrienne Shelly, is being founded by her husband, Andy Ostroy, chairman and CEO of Belardi/Ostroy ALC LLC.
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Agencies
Cheerios Puts Books in 5 Million Boxes
General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.
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Agencies
P&I Postcripts
WYNDHAM HOTEL GROUP: is rewarding members of its…THE CHICAGO TRIBUNE: has debuted a…COMDATA CORP.: a company that offers…LOYALTY LAB: San Francisco, has hired…
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Agencies
Sales Slow Following Catalog Circulation Decrease at Harry & David
Harry & David Holdings Inc. reported $27.8 million in direct marketing sales for the first quarter of the 2007 fiscal year that ended Sept. 30.
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Agencies
Court TV Brings Murder to Viewers in New Campaign
Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Swiss Colony has launched a catalog for its new brand, Durdy Looks. The mailing is designed to mimic the feel of a high-fashion magazine, with a black and white cover, and edgy photography. Sales efforts are woven into the copy, and offer pre-approved credit. Meanwhile, the World Jewish Congress has mailed out a cardboard box package with a window that touts a pen freemium , which ties in with the 1 million signatures the organization is attempting to collects for a letter to the United National condemning anti-Semitism. And Office Depot is exploring using a mini-catalog as an insert. The 5″ x 4″ booklet features a variety of office supplies, and is laden with discount opportunities.
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Agencies
Google Already Defending in Video Copyright Case
A Google quarterly filing with the Securities and Exchange Commission has revealed that the company is fighting a copyright infringement claim against its Google Video service, along with suits against some of its other online products