Q&As

A new component to Blockbuster’s online DVD rental program rewards customers for returning movies in-store instead of the through the mail.

Gift cards, for the first time, will be favored over toys, games, even music and movies, as the gift of choice this holiday season.

Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles.

ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game.

Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.

Hewlett-Packard is targeting families with a Disney-themed promotion that features interactive entertainment and dangles more than 100 prizes.

MasterCard International is readying a loyalty marketing service for banks.

The Miami Heat has joined the branded credit card business.

Dairy Queen is celebrating its latest loyalty club milestone—1 million members—reaching its goal with help from its most recent sweepstakes.

Sun Capital Partners Inc. and Golden Gate Capital, two private equity firms working together under the name Eddie B Holding Corp., have purchased catalog retailer Eddie Bauer for $9.25 per share.