Q&As

Victorian Trading Co.

Cingular Wireless LLC has won $1.1 million in damages in a lawsuit against a data broker it alleged had unlawfully accessed and used some of its customer records.

Google Maps has integrated click-to-call technology into its local listings, allowing businesses that have signed up for a listing through the Google Local Business Center to reach customers the moment they’re looking for a product or service in their neighborhood.

Fisher Investments, the global money management firm, with $32 billion in accounts and 16,000 clients, is unique in its high-stakes field for its use of direct mail, sending more than 30 million pieces a year.

Industrial distributor W. W. Grainger will acquire two direct marketing businesses through its Lab Safety Supply subsidiary, the company announced Friday

TBS is building off its “Very Funny” brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion.

A March survey conducted by “Event Marketer” revealed that one-fourth of consumers who attend a marketing event immediately buy the product being showcased.

This week, Meet the Broker features Patricia Coe, a senior account executive in the list brokerage division at Kroll Direct Marketing.

The Reader’s Digest Association Inc., operator of the world’s largest-circulation magazine as well as a direct-marketing business, has agreed to be acquired by a private equity firm.

Marketing technology concern J.L. Halsey yesterday reported a net loss of $445,000 on revenue of $8.4 million for the quarter ended Sept. 30, 2006, compared to a profit of $526,000 on revenue of $3.5 million for the same period a year ago.