Q&As

Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve.

Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria’s Secret.

Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.

Victorian Trading Co.

Cingular Wireless LLC has won $1.1 million in damages in a lawsuit against a data broker it alleged had unlawfully accessed and used some of its customer records.

Google Maps has integrated click-to-call technology into its local listings, allowing businesses that have signed up for a listing through the Google Local Business Center to reach customers the moment they’re looking for a product or service in their neighborhood.

Fisher Investments, the global money management firm, with $32 billion in accounts and 16,000 clients, is unique in its high-stakes field for its use of direct mail, sending more than 30 million pieces a year.

Industrial distributor W. W. Grainger will acquire two direct marketing businesses through its Lab Safety Supply subsidiary, the company announced Friday

TBS is building off its “Very Funny” brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion.

A March survey conducted by “Event Marketer” revealed that one-fourth of consumers who attend a marketing event immediately buy the product being showcased.