Q&As
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Agencies
ShopWiki Lets Shoppers Get to Know Elmo
The in-store shopping public can be segmented in lots of ways, and one of those criteria is their receptiveness to sales help. Some consumers want to browse through a store on their own; others appreciate the help of a salesperson in demonstrating the features and use of a product. That second group of buyers can now get some of the same face-to-face shopping assistance when they research products online, thanks to the addition of consumer-generated product videos by comparison shopping engine ShopWiki.
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Agencies
J. Crew’s Third Quarter Gain Fueled By All Channels
Both direct and in-store sales posted gains for apparel retailer J. Crew. Direct sales rose from $56.4 million during third-quarter 2005 to $66.3 million during the quarter just ended.
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Agencies
Coldwater Creek Wraps Up Banner Third Quarter
Women’s outfitter Coldwater Creek generated $15.9 million in third-quarter income, up from $10.5 million in income during third-quarter 2005. The company’s net sales rose from $186.8 million a year ago to $256.4 million, in part due to a jump in the total number of stores.
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Agencies
Direct Sales Rise as Harold’s Stores Takes Loss
Harold’s Stores Inc., a Dallas-based upscale clothing marketer, reported a $2 million loss on $23.4 million in sales for the third quarter, compared with $88,000 in net income and $23.3 million in sales a year earlier. The quarter ended Oct. 28.
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Agencies
Exclusive Blog Helps ClearGauge Connect With Clients
A blog accessible only by attendees of an annual client summit helped Chicago-based ClearGauge chart the course of the event, and strengthen customer relationships.
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Agencies
Mailnet Services Buys Two Database Marketing Firms
Mailnet Services Inc. has acquired Synapse Technology and Conclusive Strategies, two database marketing firms.
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Agencies
Hanover Board OKs Chelsey Direct Merger
The board of directors of Hanover Direct Inc. has approved a merger agreement with Chelsey Direct LLC, its largest shareholder for 25 cents per share.
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Agencies
Pontiac Contest Seeks Band for New Year’s Eve Party
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve.
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Agencies
Start-up Toothpaste Hooks up with Victoria’s Secret
Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria’s Secret.
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Agencies
Sony Opens Pop-Up to Reach Mexican-Americans
Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.