Q&As
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Agencies
Short Cuts
The U.S. Postal Service projects it will deliver 20 billion cards, letters and packages between Thanksgiving and Christmas Eve.
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Agencies
Promos Boost Black Friday Sales
Early-bird promotions and price cuts on hot items helped boost retail sales over Black Friday Weekend.
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Agencies
Bailey’s Debuts New Flavors with Ads and a Contest
Bailey’s Irish Cream is out with a contest to see who can use its newest flavors to come up with some delicious drinkable dessert recipes.
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Agencies
H-E-B Asks Shoppers to Make Ads
Texas grocer H-E-B is asking shoppers to produce and star in TV spots for an ad campaign that breaks next week with the new tagline “My H-E-B.”
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Agencies
Microsoft Picks Entrepreneurs’ Brains for Big Idea
Microsoft Corp. is conducting a nationwide search for the most creative small-business idea in the country.
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Agencies
KB Toys Woos Grandparents with Discounts
Toy retailer KB Toys touts its fledgling Grandparents’ Rewards Club with extended discounts designed to recruit new members.
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Agencies
Demand Insight and the Data Value Chain
An engineer has been defined as “someone who measures with a micrometer, marks with chalk, and cuts with an ax.” The message of this quip is simple: If the tool to take action is blunt, fine measurement means little.
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Agencies
Precision Marketing Is a Green Initiative
Can an investment in improving customer data analytics to drive precision-marketing effectiveness be considered a green initiative?
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Agencies
Microsegmentation for Macro Returns
If there’s one strategy that should guide your marketing tactics for the next 12 months, it’s microsegmentation. What we used to call the “average” customer no longer exists.