Q&As

The latest toy catalog from Polkadots offers

The U.S. Postal Service projects it will deliver 20 billion cards, letters and packages between Thanksgiving and Christmas Eve.

Early-bird promotions and price cuts on hot items helped boost retail sales over Black Friday Weekend.

Bailey’s Irish Cream is out with a contest to see who can use its newest flavors to come up with some delicious drinkable dessert recipes.

Texas grocer H-E-B is asking shoppers to produce and star in TV spots for an ad campaign that breaks next week with the new tagline “My H-E-B.”

Microsoft Corp. is conducting a nationwide search for the most creative small-business idea in the country.

Toy retailer KB Toys touts its fledgling Grandparents’ Rewards Club with extended discounts designed to recruit new members.

An engineer has been defined as “someone who measures with a micrometer, marks with chalk, and cuts with an ax.” The message of this quip is simple: If the tool to take action is blunt, fine measurement means little.

Can an investment in improving customer data analytics to drive precision-marketing effectiveness be considered a green initiative?

If there’s one strategy that should guide your marketing tactics for the next 12 months, it’s microsegmentation. What we used to call the “average” customer no longer exists.