Q&As

THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he’s part of a young and growing industry and quite possibly has more job

Maven’s Maxims: If you don’t have a goal, you can’t reach it. If you don’t have a target, you can’t hit it. This Emcor ad is a good example.

First of all, it has a jumble of elements which don’t invite walking through it easily from beginning to end.

Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing

DURING THE PAST TWO years, data aggregators, credit card processors and consumer-facing firms have lost, compromised or sold to no-goodniks roughly 98

A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress

After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He’s the

I’ve frequently said to people

ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra

FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.