Q&As
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Agencies
Bear Necessities
Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra
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Agencies
Hilton Strikes a High Note
Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.
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Agencies
And the Winner Is
In previous years I started saving up my holiday catalogs in midsummer. I’d sometimes even log the date they arrived. Then, when holiday shopping time
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Agencies
Going for Gold
There’s an old saying that Timing is everything, and truth be told, it really is.
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Agencies
The Skinny on Blacklists
The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.
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Agencies
Yuletide Lattes
Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,
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Agencies
Ah Choooooooo!
Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.
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Agencies
The Power of Tower
THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn’t surprising that the news
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Agencies
NCDM Focuses on Integration
DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year’s National Center for Database Marketing conference.