Q&As

Frigo cheese is setting up a play date between kids and Mario.

The Oxygen Network is showing off its “bad” side via a new marketing campaign that uses social networking to plug its latest reality show The Bad Girls Club.

Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?

You don’t leave your front door or your car unlocked, do you? Of course not, because you want to protect your valuable assets. For marketers, customer data are among their most valuable assets.

(Direct) If there’s one consistent aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too.

J. C. Penney Co. Inc. posted sales of $1.91 billion for November, up slightly from $1.86 billion in the prior-year period.

A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against

Direct talked recently with Chris Carrington and Philip Donahue of catalog design firm Lorel Marketing Group about the catalog and multichannel trends they see for 2007.

THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he’s part of a young and growing industry and quite possibly has more job

Maven’s Maxims: If you don’t have a goal, you can’t reach it. If you don’t have a target, you can’t hit it. This Emcor ad is a good example.

First of all, it has a jumble of elements which don’t invite walking through it easily from beginning to end.