Q&As

Anti-spammers are claiming a recent court decision against e-mail activist Mark Mumma in favor of marketer Omega World Travel is clear evidence that the federal Can-Spam act is a disaster.

ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash.

During 2006, U.S. spending increases for both direct mail and the Internet outstripped the growth rate for all advertising.

Seth D. Radwell has been named president of Scholastic at Home. Radwell will have responsibility for the company’s school continuity marketing program and Back to Basics division.

Papa John’s is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza.

Consumers are letting retailers know they want—and plan to wait for—big bargains.

Why do bad catalogs happen to good marketers?

The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays.

But the innovative minds at Canada Post also had a bad idea: When designing the catalog, let the creative elements be downright ugly.

Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online

Web-based jeweler Ice

A new direct-mail effort from automaker Chrysler is targeting 3.4 million potential buyers with a $1,000 bonus cash incentive.