Q&As

iVillage, the women’s Web site, has launched a new branding campaign.

Pampers.com is letting visitors make holiday cards.

Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers.

Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,

Most loyalty-marketing gurus agree that the only reason to run a loyalty program is to generate incremental profit. After all, if you’re not in marketing to make money, then you’re in the wrong business.

Neiman Marcus Inc. posted net earnings of $27.3 million for the first quarter, a 50% drop from $55 million the prior year, which management attributed these results primarily to losses surrounding discontinued operations.

Cutter & Buck Inc. posted net income of $2.5 million for the second quarter, a jump over $900,000 the prior year.

360JMG, a Washington, DC direct mail and public relations firm, has launched its alternative energy/clean tech practice

Learn why Michael Guyer, vice president and director of marketing at International Direct Response Inc., believes e-mail and postal list pricing parity is inevitable.

Bud Light is set to launch its second series of matches to find the USA Rock Paper Scissors League champion.