Q&As
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Agencies
Postal Problems Remain Even With Newly Signed Law
Even with President Bush’s signing of the Postal Accountability and Enhancement Act, many issues remain about how well the U.S. Postal Service will be able to operate.
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Agencies
Publicis to Acquire Digitas for $1.3 Billion
Publicis Groupe will acquire Digitas Inc. for $1.3 billion.
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Agencies
R.R. Donnelley Acquires Perry Judd’s
R.R. Donnelley & Sons Co, will acquire Perry Judd’s Holdings Inc., a catalog and magazine printer, for $176 million.
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Agencies
Telemarketers Sentenced to Federal Prison in Card Scheme
The co-owners and seven office managers of telemarketing firm Gecko Communications Inc. have been sentenced to federal prison for defrauding 83,000 consumers of $15.7 million in a fraudulent credit-card scheme, law enforcement officials announced earlier this week.
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Agencies
PeTV: Doctors Foster and Smith Turns to Television to Promote Catalog
Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.
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Agencies
What’s in Store: Dave’s Take on the Retail Pet Pound
CM Plus chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).
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Agencies
Meow Mix: This Cat Companion Just Isn’t Feeling the Love
There are brands of food that we regularly buy, simply because (a) the cats like them, or (b) the vet suggested them. But despite all the times I’ve mailed or e-mailed in my contact information in the hopes of getting offers, coupons or whatever, nothing much ever came of it. Likewise for the brand of premium kitty litter we’ve used for over a decade.
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Agencies
The Katzenjammer Vids: Bad Marketer, Bad Marketer
As it happens, the howling and mewing elicited by two commercials were from man and animal in equal amounts. The first spot, in the “shoulda known better” category, comes from PetSmart.
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Agencies
Wonderful Web Works: Animal Nonprofits Do Good Deeds On- and Offline
For many folks, tis the season to give to charitable causes. This month, we look at the Web sites of several well known animal nonprofits, to see what they’re doing online.
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Agencies
Litters, We Get Litters: A Few Final Scratchings
Sixty-three percent of U.S. households — 69.1 million homes — own a pet, and 45% own more than one, according to a survey by the American Pet Products Manufacturers Association.