Q&As

Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.

It’s not every day you’ll find high school students volunteering to take a test.

Blockbuster has ramped up its online DVD rental program with a new incentive to lure new customers—free video games.

American Express cardholders with several million points burning a hole in their pockets now have a new catalog of rewards to choose from.

The brands have signed a multi-year deal with loyalty marketing firm Aeroplan to put Aeroplan Miles on packages of breakfast foods.

On its home page, Wendy’s is warning consumers about a fraudulent coupon that has been circulating on the Internet.

The hype is over. The Christmas presents are unwrapped. Now, the only challenge that remains is what consumers plan to buy with their gift cards.

Automakers need to step up efforts to build brand loyalty among minorities, according to new data from auto research firm R.L. Polk & Co.

Choice Hotels International has named Greg Brown as vice president of the company’s Choice Privileges rewards program, a new post.

SHUTTERFLY: an online photo service, now offers gift cards for business-to-business use.