Q&As
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Agencies
Gift Cards Have An Audience: Poll
The hype is over. The Christmas presents are unwrapped. Now, the only challenge that remains is what consumers plan to buy with their gift cards.
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Agencies
Automakers’ Loyalty Among Minorities Low: Polk
Automakers need to step up efforts to build brand loyalty among minorities, according to new data from auto research firm R.L. Polk & Co.
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Agencies
Choice Hotels Tap Brown to Lead Loyalty Program
Choice Hotels International has named Greg Brown as vice president of the company’s Choice Privileges rewards program, a new post.
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Agencies
P&I Postscript
SHUTTERFLY: an online photo service, now offers gift cards for business-to-business use.
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Agencies
Court Shutters Advance-Fee Card Fulfillment Firm
A federal court has shut down a company that allegedly processed payments and provided fulfillment services for telemarketers engaged in advanced-fee credit card schemes, the Federal Trade Commission announced Thursday.
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Agencies
Canadian Online Sales to Reach $8.3 Billion
Canadian online sales are expected to reach $8.3 billion this year, a 25% gain over last year and next year, that number will reach 26.3%, according to EMarketer.
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Agencies
Openfirst Names Terkel VP of Manufacturing
Openfirst, a direct mail services company, has named Don Terkel vice president of manufacturing.
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Agencies
Haagen-Dazs Floats Flavor Contest
Haagen-Dazs and Gourmet Magazine are looking for a few good recipes.
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Agencies
ABC Drops Wallets, Cash for Knights Premiere
ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It’s dropping wallets.
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Agencies
Meet the Broker: Teri Bobbitt
Today we meet Teri Bobbitt, vice president of brokerage services at Direct Partner Solutions Inc., a direct marketing agency in Alpharetta, GA. Previously, Bobbitt worked for Paradigm Direct Marketing and Response Media Products Inc.