Q&As

Everyone has their favorite haunts on the Web. Some are places that you pop into every now and then, to make a quick purchase or check up on news. Others

But why do you want to save? Are you putting away pennies for a sailboat, or to pay your daughter’s way through college? Maybe you’re dreaming of taking a trip to Italy to see the village where your grandfather was born.

All of these reasons are emotional as well as fiscal, a theme HSBC Direct is using for a new series of DRTV ads set to air this month.

Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail

Marketing databases are overflowing with information — they can hold millions of records and thousands of data points on prospects and customers. The ready availability of data has fueled a tendency to analyze things to death; everyone wants to know something slightly different. An inexperienced analyst can end up fulfilling 101 analytical requests, when probably only 10 or so relate to actual success.

Celebrity endorsements ain’t what they used to be. If you’re old enough you remember when Arthur Godfrey and Dinah Shore could endorse almost anything,

Retailer Dave’s Soda and Pet City made its first move into the multichannel world last month with an e-commerce site to promote the national launch of Simply the Best dog food.

Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

Remember how it was in college? You were too busy partying in the dorm or frat house to fight your way through Dante’s