Q&As
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Agencies
FTC Complaint Hits Debt Consolidation Service
The Federal Trade Commission has filed a complaint against Florida based Express Consolidation Inc. for allegedly violating the FTC Act the Telemarketing and Consumer Fraud and Abuse Prevention Act.
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Agencies
Acxiom Acquires Equitec to Expand in Retail Sector
Data services firm Acxiom Corp. has acquired Equitec, a Cleveland-OH based retail merchandising firm. Terms for this transaction have not been disclosed.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Spiritual-based offerings marketer Sounds True has sent out a solo mailer touting Delores Ashcroft-Nowicki’s home training course in Western Magick.
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Agencies
Babies “R” Us Makes Amends over New Year’s Contest
Babies “R” Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.
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Agencies
State Farm Targets Parents Via Nickelodeon Deal
State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network’s best-loved characters.
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Agencies
Travelocity and MasterCard Incent Travel with Big Bucks
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.
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Agencies
DMA Backs No-Net-Tax Bill
The Direct Marketing Association voiced support Friday for a new Senate proposal that would make permanent an existing moratorium on taxes unique to the Internet, including Web access
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Agencies
Becoming a Pod Person
(Direct) Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll that 12% of all U.S. Internet users had downloaded a podcast
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Agencies
Making Measurement Matter
(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability.
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Agencies
B-to-B Marketing: Getting Through
(Direct) Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help b-to-b companies better acquire and retain customers.