Q&As

Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.

HBO is giving viewers a little taste of Italy via wine bottles to drive tune-in to the second season of Rome.

Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.

Adding a promotional product to the media mix it a good thing.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.

Comerica Bank is rolling out two new debit cards that let owners earn WorldPerks airline miles.

RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.

Lexus is launching its new hybrid car with a special offer for Nieman Marcus’ inner circle

Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards.

The direct marketing services agency Direct Group has acquired HintonHill, a direct marketing management and consulting firm. Terms were not disclosed.