Q&As
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Agencies
P&I Postscripts
RECYCLED PLASTIC CARDS: are now available through card-printer Arthur Blank & Co.
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Agencies
Neiman Marcus Offers First Crack at Lexus Hybrid
Lexus is launching its new hybrid car with a special offer for Nieman Marcus’ inner circle
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Agencies
Marriott Sells Loyalty Points Online
Marriott International Inc. is giving members of its loyalty program the chance to buy additional points online to earn rewards.
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Agencies
Direct Group Takes Over HintonHill
The direct marketing services agency Direct Group has acquired HintonHill, a direct marketing management and consulting firm. Terms were not disclosed.
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Agencies
FTC Complaint Hits Debt Consolidation Service
The Federal Trade Commission has filed a complaint against Florida based Express Consolidation Inc. for allegedly violating the FTC Act the Telemarketing and Consumer Fraud and Abuse Prevention Act.
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Agencies
Acxiom Acquires Equitec to Expand in Retail Sector
Data services firm Acxiom Corp. has acquired Equitec, a Cleveland-OH based retail merchandising firm. Terms for this transaction have not been disclosed.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Spiritual-based offerings marketer Sounds True has sent out a solo mailer touting Delores Ashcroft-Nowicki’s home training course in Western Magick.
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Agencies
Babies “R” Us Makes Amends over New Year’s Contest
Babies “R” Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates.
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Agencies
State Farm Targets Parents Via Nickelodeon Deal
State Farm is teaming up with Nickelodeon in a new sponsorship deal that links the insurance carrier to one of the network’s best-loved characters.
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Agencies
Travelocity and MasterCard Incent Travel with Big Bucks
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders.