Q&As
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Agencies
Short Cuts
Texas Pacific Group, a private investment firm, will offer 7.5 million shares of apparel marketer J. Crew’s common stock.
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Agencies
Baskin-Robbins Kicks off Chocolate Lovers Sweepstakes
Baskin-Robbins is out with a sweepstakes sure to satisfy ice cream lovers and chocoholics alike.
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Agencies
Universal Screen Arts Acquires Bas Bleu
Universal Screen Arts Inc. has acquired Bas Bleu Inc, for an undisclosed sum.
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Agencies
Quebecor Shutters Plant, Axes 155 Employees
Quebecor World Inc. is shutting its catalog and magazine printing plant in Beauceville, Quebec, laying off 155 employees, according to wire service reports.
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Agencies
Fedex Kinko’s Debuts Direct Mail and Print Services
FedEx Kinko’s has unveiled two new offerings: direct mail services and print online.
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Agencies
HBO Pushes Rome with Wine Samples
HBO is giving viewers a little taste of Italy via wine bottles to drive tune-in to the second season of Rome.
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Agencies
Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.
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Agencies
Promotional Products Get the Message Across: PPAI Study
Adding a promotional product to the media mix it a good thing.
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Agencies
Kmart Contest and Web site Motivates Weight Loss
Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.
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Agencies
DIC Launches Watch & Win Sweepstakes
DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.