Q&As

Software for Websites has just released FormXP 2007, software that allows site builders and administrators to design and build their own custom forms.

Eighty-five percent of women between the ages of 25 and 44 read “snail mail” direct marketing pieces, while 53% of women in the same age bracket who have access to e-mail read e-mail marketing messages, according to new data from the Verttis Communications Customer Focus 2007 survey.

Two-thirds of all marketers plan to add staff during the first quarter of 2007, a figure that held steady with fourth-quarter 2006’s level, according to the latest employment survey by Bernhart Associates Executive Search, LLC.

MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education.

Twilite Moon

Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes.

The U.S. Postal Service says it is on track to achieve the goals laid out in its Strategic Transformation Plan 2006-2010.

Direct marketers will make online activities a big priority in 2007, according to a survey by Chicago-based marketing software maker Alterian.

Toward the end of 2006, , the New York Times ran a list of the year

In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults