Q&As

Publishers and other marketers looking to get their customers’ and prospects’ attention might want to put on a show — a video Webcast, to be specific.

To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may

In January the U.S. Postal Service toned down some of its proposed new mail rules. Here are some highlights. A relaxed flexibility test for automated

There’s an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench

With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default at least while they’re in beta business-to-consumer

Jerry Bernhart, president of Bernhart Associates Executive Search, recently gave us his thoughts on DM compensation in today’s hiring market. It’s true

Last year Rainbow Rewards, a loyalty plan designed to boost local businesses in Denver, increased enrollment 150 times