Q&As

Nothing is more boring than going through the Direct Marketing Association’s Hall of Fame. For every genius on that wall, someone else is there only because

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own.

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

If you’re at a loss for words next time you sit down to write a sales letter, you might want to take a look at

Publishers and other marketers looking to get their customers’ and prospects’ attention might want to put on a show — a video Webcast, to be specific.

Are these people nuts? Do they have money to burn, and can’t find any better way to get rid of it? Wait, wait. I’m forgetting my 2007 New Year’s resolution

To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper

When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.

NEW LISTS Quality Control Professionals OneSource Information Services Inc. is offering Quality Control Professionals, a list with 14,032 names. Sources

Pet owners love their pets and the retail stores know it. But PetSmart and Petco have two very different strategies for building customer loyalty and