Q&As
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Agencies
Harry and David Reports $270.5 Million in Sales
Net direct marketing sales at Harry and David Holdings Inc. reached $270.5 million for the fiscal year second quarter that ended Dec. 30. This reflects a 4.9% increase compared to the same period last year.
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Agencies
Movies Unlimited Cobrands Catalog with Cable Network
(Multichannel Merchant) DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog. The 832-page catalog sells a broad range of discs, including classics from the ’30s, ’40s, and ’50s, rare B westerns, Japanese animation, and television shows.
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Agencies
Rainmaker Systems Reports $48.9 Million in Revenues
Rainmaker Systems Inc. has reported $48.9 million in revenues for 2006, a 52% increase over its $32.1 million in revenues reported for 2005.
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Agencies
ChoicePoint Sells Part of Data Compilation Operations
Data wholesaler ChoicePoint has sold part of its public records compilation operations, involving bankruptcy, lien and court judgment records.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Hallmark Flowers & Gifts has mailed a 16-page catalog touting a variety of flower-and-heart-based merchandise, just in time for Valentine’s Day. The catalog promises free shipping for orders placed by a certain date. Omaha Home for Boys has sent out a 6″x 11 1⁄2″ mailer that features a teddy bear on the cover, and teases the address labels freemium on the inside. The package asks the reader to return the “Valentine Wishes from My Heart” – along with a donation. And Bag, Borrow or Steal has mailed a print catalog touting its service, which allows “members” to borrow accessories and then return them.
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Agencies
Morris the Cat Gives Adoption Tour a Second Life
9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.
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Agencies
Cartoon Network GM Out Over Stunt; Legislation Likely
The head of the Cartoon Network resigned Friday after a marketing stunt last month that caused a terrorism scare in Boston.
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Agencies
Colorado Lawmaker Wants Do Not Mail Registry
Colorado residents who want to stop receiving unrequested direct mail may get the option to sign up for a state “Do Not Mail” list if a bill slated for proposal in that state’s legislature gains final passage.
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Agencies
MIVA Cuts Staff to Help Bottom Line
Online ad network MIVA has announced a restructuring plan that will reduce its work force by 20% in the hope of regaining profitability.
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Agencies
Satellite Nets Settle Trademark Keyword Tussle
Direct-broadcast satellite companies DirecTV and EchoStar Communications, owner of the Dish Network brand, have dropped a pair of dueling lawsuits over the use of their trademarks as search engine keywords.