This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.
Making sure that marketers are using social media correctly and measuring the right things is 
critical, Fanning says. Knowing your audience and the content that they are looking for is another way to succeed in the social realm.
Take a look at Fanning’s full Q&A on the future of social marketing here.
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