Publicis Groupe has made big investments in startups and digital projects, many that focus around the IoT, and the benefits are starting to pay off.
For example, one project, called Wiseshelf, uses built-in-sensors to alert retailers when items are out of stock. The technology goes even further, gathering data about how many times an item is picked up before someone actually purchases it.
Publicis introduced the Publicis90 program in January and received more than 3,500 applications. Here’s what you need to know …
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