Celtic Inns a pub operator in England and Wales has begun sending direct response text-message promotions to customers sitting inside some of its 60 pubs.
It sends an average of 1,400 messages per week to customers’ cell phones. Promotional offers typically include a prize drawing or trivia question. Usually one offer is sent at 6 p.m., followed up by a second message at 9 p.m.
Celtic Inns reports that no one ignores the text messages; some customers actually send back thank you notes, after receiving text message offers.
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