Prosper NRG Marketing and Beldenergy have introduced Direct To Market, an interactive service to help pitch energy services to business prospects in deregulated markets.
The service works by having businesses faxing forms to Prosper’s service bureau where an automated program evaluates the gas usage and applies the correct tariff to generate a savings profile.
The marketing system reportedly incorporates technology which enables energy marketers to mass market services in a customized way towards the residential and commercial sectors.
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