Pampers new video has been viewed more than 6 million times, all within about two weeks. This Forbes writer opines about the reason: the human truth behind the ad that is so undeniably attractive to consumers. We can relate to it. It makes sense. He shares a handful of other examples from Dove, Virgin America and Quilted Northern for us to drawn creativity and inspiration from, as well as one from Tylenol that completely misses the mark.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.