Primedia Enthusiast Media has consolidated the list management of its more than 100 consumer enthusiast magazine titles, affinity master files, and Powerbase, its 7 million-name collective subscriber database.
Subscriber lists of hunting, fishing, and shooting magazines will be managed at Chilcutt. As of July 5, lists of hunting and fishing license holders will also be managed at Chilcutt.
Files of subscribers to action sports, home tech, marine, automotive, and motorcycle magazines will be managed at ClientLogic. Segments of Powerbase to be managed at ClientLogic include Male Master, File, General Interest Master File, Home Improvement Master File, Do-It-Yourselfers, Soho Master File, Travelers Master File, and Investor Master File.
Subscriber lists of Primedia’s equine, history, craft, scrapbooking, quilting/sewing, gems and soap opera titles will be managed at Millard Group. Segments of Powerbase also managed at Millard include Female Master File, Ethnic/Religious Master File, Children’s Master File, Donor Master File, Teachers at Home Address, Grandparents Master File, Cooking/Gardening/Decorating Master File and Gift Givers. Millard Group offers modeling on these files.
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