Media Relations
5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews
That closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.
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Media Relations
When Making Your Pitch, Here’s What Journalists Value Most
There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.
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