Crisis Management
GEO, Citations and Trust: Five Takeaways for Communicators from Muck Rack’s Generative Pulse Summit
Muck Rack’s Generative Pulse Summit opened on the heels of its Dec. 2025 “What is AI Reading?” Report release, which showed just how much AI search engines and GEO rely on journalism and other forms of earned media to shape their answers.
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Crisis Management
Tylenol and the Trust Deficit: Why Healthcare’s Strongest Currency is Still Its Most Fragile
How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.
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