Postal Increase, Economy Creates Loss for Outlook

Outlook Group Corp., a printing, packaging and direct marketing company, had third quarter revenue of $14.1 million, down from $17.8 million during third quarter 1999. In the quarter just ended, Outlook had a loss of $630,00 compared with earnings of $303,000. The quarter ended March 3.

“Many clients moved their promotional direct mail projects into November to avoid the postal rate increase that became effective in early January,” said Joseph J. Baksha, president and chief operating officer of Outlook Group, in a statement.

Baksha continued, “This boosted our second quarter performance, but created an imbalance of orders in the first two months of the third quarter. While February was profitable for us, it was not enough to offset the weak December and January results.”

The Neenah, WI-based company has taken cost-cutting measures, including consolidating the operations of its Troy, OH label facility into its Neenah location in January.