Postal Governors Authorize Summer Standard Postage Sale
The Postal Service’s board of governors will allow the Service to go ahead with a proposed summer postage reduction for Standard Mail rates. The change affects Standard Mail letter and flat rates.
In authorizing the program, the governors noted “The current state of the economy has forced businesses, particularly Postal Service customers, to pull back on important investments necessary for ensuring their continued prosperity…With this in mind, the Standard Mail Volume Incentive Pricing program offers an incentive to mailers to improve above their expected performance during the summer months, which is typically a low-volume period for the Postal Service and its customers.”
According to the governors, the sale will run from July 1 through Sept. 30 of this year, and will offer a 30% rebate to eligible mailers above individually determined thresholds. The USPS will also monitor October 2009 mailer activity to ensure mailers don’t simply move later-in-the-year campaigns into the sale period.
The postal service expects to generate additional revenue of between $38 million and $95 million from the program (net of the rebate), and incur around $1 million in expenses.
Full details of the sale, from the USPS, can be found here: http://prc.gov/Docs/63/63005/Notice%20of%20Price%20Adj.SummerSale.pdf
